What You’ll Learn:

  • An introduction to paid search advertising
  • Getting started and Setting up your Account
  • AdWords terminology and getting around the jargon
  • Use the practical ‘paraphrasing’ method to ensure the message is understood
  • How to set and manage a budget for best return
  • Understand Search engine ranking basics
  • Bidding models and managing for optimisation
  • SEO keywords; Organic vs. Paid
  • Types of Google ads and how they work
  • Sitelinks, backlinks and extensions
  • Mobile optimisation and responsiveness
  • Optimizing performance
  • How to write an awesome AdWord campaign
  • Google AdWord policies and procedures
  • Determining ROI and how best to use your budget
  • How can you effectively focus Geo-targeting
  • Selling AdWords and remarketing
  • Google AdSense
  • Troubleshooting
  • And Much, Much More…

With the invaluable information gleaned in this course from Benson & Company, you will be able to master the art of using pay-per-click advertising for your business. Whether you are an established marketer or novice business owner, there is something for everyone in this informative, practical seminar.

Who Will Benefit:

This Mastering Google Adwords workshop is ideal for anyone that wants to master the art of putting together a successful campaign, regardless of budget and business size. Packed with facts, stats and hands-on, practical advice, Mastering Google AdWords is a must-attend for anyone embarking on any on-line marketing campaign.
Creating and optimizing campaigns for Google AdWords is nothing short of essential in today’s world of online marketing.

Additional info Call +44 (0) 203 503 0633 or request a Call Back