Jeffrey Hayzlett served as the Chief Marketing Officer of Kodak, one of the world’s most iconic brands, where he helped to lead one of the biggest turnarounds in business history.
Named by Forbes Magazine, as the “Celebrity CMO,” for his numerous television and public appearances, Jeff Hayzlett was responsible for Kodak’s worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies and processes, as well as brand development, corporate communications, and public relations.
Jeff Hayzlett is the author of The Mirror Test, which received acclaim on numerous bestseller lists including Inc. and USA Today. His second book, Running the Gauntlet, helps organizations tackle their biggest obstacles to making changes necessary for business success: fear, apathy and accountability.
Jeffrey Hayzlett has been cited in numerous publications worldwide, and is a frequent television guest and commentator, appearing on MSNBC’s Your Business, Fox Business News, and NBC’s Celebrity Apprentice with Donald Trump, among others.
With a strong following in business and social media communities, he’s recognized as one of the “Top 10 C-suite Twitter Users” and a key influencer in the social media landscape.
Jeff Hayzlett frequently appears at events worldwide, addressing business growth, communications and marketing, and has presented to numerous organizations including Microsoft, Forbes, and the American Marketing Association. His signature humor and big, bold approach engage and inspire audiences to start thinking differently about their business.
More About Speaker, Jeff Hayzlett. . .
Jeffrey Hayzlett has years of international marketing, sales and customer relations management experience. He joined Kodak in April 2006 as Chief Marketing Officer and Vice President of the Graphic Communications Group (GCG). He became Chief Business Development Officer in 2007 and CMO in 2008.
With decades of experience in business growth, communications and marketing, Hayzlett shares his many successes – and failures – to give your company a new perspective on creativity, innovation, marketing, management and customer service.
An online, social media and mobile marketing expert, Jeff Hayzlett explores up-to-the-moment trends to help business survive and thrive in the increasingly competitive digital landscape.