What You’ll Learn:
- An introduction to paid search advertising
- Getting started and Setting up your Account
- AdWords terminology and getting around the jargon
- Use the practical ‘paraphrasing’ method to ensure the message is understood
- How to set and manage a budget for best return
- Understand Search engine ranking basics
- Bidding models and managing for optimisation
- SEO keywords; Organic vs. Paid
- Types of Google ads and how they work
- Sitelinks, backlinks and extensions
- Mobile optimisation and responsiveness
- Optimizing performance
- How to write an awesome AdWord campaign
- Google AdWord policies and procedures
- Determining ROI and how best to use your budget
- How can you effectively focus Geo-targeting
- Selling AdWords and remarketing
- Google AdSense
- And Much, Much More…
With the invaluable information gleaned in this course from Benson & Company, you will be able to master the art of using pay-per-click advertising for your business. Whether you are an established marketer or novice business owner, there is something for everyone in this informative, practical seminar.
Who Will Benefit:
This Mastering Google Adwords workshop is ideal for anyone that wants to master the art of putting together a successful campaign, regardless of budget and business size. Packed with facts, stats and hands-on, practical advice, Mastering Google AdWords is a must-attend for anyone embarking on any on-line marketing campaign.
Creating and optimizing campaigns for Google AdWords is nothing short of essential in today’s world of online marketing.